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OPINION

Why Facebook’s Shares Plunged 26%

By Mun Siong Yoong on February 15, 2022, 3:00 PM

3 Reasons For Meta’s Share Price Crash

Meta’s stock price crashed 26% in its largest one day drop ever. Here’s why:

1. missed earnings forecast after a decade of blistering growth;
2. Meta is threatening to shut down Facebook and Instagram in Europe; and
3. registered its first fall in daily active users since the company was founded in 2004.

 

Who’s Crashing Facebook’s Turf

The problem has a name: Tik Tok.

 

Tik Tok has 1 billion users and Meta is struggling to compete in the market for young consumers.

The name of these tech companies may change, but the North Star for success will never change.

 

How The Metaverse Will Succeed

For the metaverse to succeed, businesses must capture attention.

 

The metaverse is about community.

In 2022, I predict businesses will revolt against paid social media as customer acquisition costs bite into margins.

Businesses will flee to closed communities like Telegram and Slack to maintain attention and margin.

The basic drill to survive in business?

Don’t stand still. Make Your Move™.